Cristina Ulloa Sobarzo is a videographer, editor, and marketing professional working across arts, culture, and content production.

 

Most recently, she co-led Melbourne Art Foundation's marketing initiatives, producing all of the organisation's in-house content to promote their flagship event, Melbourne Art Fair.  Her involvement contributed to a 20% year-on-year increase in ticket sales for the 2026 iteration. Now, she works independently, offering videography, editing, and content production services to brands, cultural organisations, and creative businesses.

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With a background spanning content creation, audience engagement, and strategic marketing, Cristina specialises in crafting compelling stories that connect with people. She holds a Bachelor of Communications (Media) from RMIT University (2021).